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Weston Foods

New
Corporate
Presence

Weston Foods wanted to make it clear: food is at the centre of their conversation with consumers. Innelix was brought onboard to articulate this brand truth, and redevelop the company’s online presence through a newly defined, food-first lens.

Responsive

Mobile First

Mobile First

Elemental UX

To guide visitors through site content, we created an easy-to-use parallax interface to engage, inform and educate our audience.

  • Conceptual wire-framing
  • Responsive design
  • Compliant brand presence: AODA/ADA, CAN-SPAM-CASL

Grid System

Grid System

Colours

60% of White Space

40% Primary Colour Palette

Navy

Tangerine

Blue

Cream

Fonts

Brand Typeface

Knockout Welteweight

Logo Google Fonts

Open Sans

Light

Regular

Semibold

Bold

Letters

Inspired Design

The updated presence featured clean design, and bold imagery of food and Weston’s people, to connect visitors with the spirit of the brand.

  • Food-first photography
  • Clean backgrounds to let food imagery pop from the page
  • Effective use of white/negative space
  • Engaging parallax transitions
Inspired Design

Elemental UI

For effortless browsing and navigation, user interface elements are consistent in their placing and meaning.

Crew 1
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Crew 8
Block 1
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Block 3
Buttons
Product 1
Product 2
Product 3
Product 4
Product 5
Product 6
Product 7
Product 8
Products
Products
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Girl

The results were delicious

  • Satisfaction for Weston’s executive team
  • Alignment with Weston’s marketing, branding, communications and IT needs
  • Plug-and-play solution Weston can update using internal teams
  • Ongoing Innelix support

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