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Bauer

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Scan. Buy.

Augmented Reality

Augmented Reality

The retail game has changed. As purchases move online, Bauer, a global leader in hockey gear, wanted to let players find fitted equipment from their living rooms. Through the power of augmented reality, Innelix developed a body-scanning app to help them do it.

The retail game has changed. As purchases move online, Bauer, a global leader in hockey gear, wanted to let players find fitted equipment from their living rooms. Through the power of augmented reality, Innelix developed a body-scanning app to help them do it.

Body
Body

The play-by-play

Working with the Bauer team, Innelix built an iOS and Android app that uses a smartphone camera to measure key parts of the body: Finger to elbow. Foot to shin. Arm reach. Etc. Once captured, results are linked to retail pages (elbow pads, shoulder pads, sticks and more), curated to a user’s specific measurements.

Pictures Pictures
Pictures

Breakaway UX

The app was designed to put players first. Featuring a clean, user-centric interface, the app made the fitting process easy, and the retail portion intuitive.

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Player
Player

Winning results.
Bright future.

  • Big download numbers on both iOS and Android platforms
  • Solid traction on social media channels
  • In-store application coming August, 2020
  • App expansion: skates, helmets and
    women’s equipment coming soon
  • Bauer’s executive and digital teams
    thrilled with the launch

Get the app

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A flamin' hot experience.

A flamin' hot
experience.

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Building a hockey community.

Building a hockey
community.

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New Corporate presence.

New Corporate
presence.

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